Who We Are

Subcity began in early 2021 when Alex White and Chris Clark set out to build a company committed to helping small businesses access essential financial resources. Having worked for many years in the music industry, they identified the struggle small businesses faced in accessing tax credits and incentives during the rollout of the Shuttered Venue Operators Grant.

The next step was to partner with Gil Gonzales, who had directly negotiated $150M+ in economic incentives and literally wrote the book on the topic. In the middle of 2021, the trio founded Subcity with a vision to democratize access to capital for small businesses.

Since its inception, Subcity has helped manufacturing clients secure tens of millions of dollars in financial awards. With a growing portfolio of financial offerings, Subcity aims to make a meaningful impact on small business owners across America, ensuring they have access to the resources they need to thrive.