Subcity Team

Who We Are

Subcity began in early 2021 when Alex White and Chris Clark set out to build a company committed to helping small businesses access essential financial resources. Having worked for many years in the music industry, they identified the struggle small businesses faced in accessing tax credits and incentives during the rollout of the Shuttered Venue Operators Grant.

The next step was to partner with Gil Gonzales, who had directly negotiated $150M+ in economic incentives and literally wrote the book on the topic. In the middle of 2021, the trio founded Subcity with a vision to democratize access to capital for small businesses.

Since its inception, Subcity has helped manufacturing clients secure tens of millions of dollars in financial awards. With a growing portfolio of financial offerings, Subcity aims to make a meaningful impact on small business owners across America, ensuring they have access to the resources they need to thrive.


Claimed by clients


Saved on average by each client


Average annual qualification for tax incentives

What We Do

Cash Flow Forecasting

Our intuitive cash flow forecasting tool lets you visualize your finances over the next 90 days and beyond. With real-time bank balances, A/P and A/R integration, and powerful scenario analysis, you'll be able to make informed decisions that keep your business financially stable.

Profitability Analysis

Our profitability and cost accounting tool gives you a detailed view of your revenue, direct costs, and indirect costs by project, allowing you to accurately estimate future jobs and plan new product launches. By understanding your costs, you can make smarter decisions to improve efficiency and profitability.

Financing Solutions

Our easy-to-use application for economic incentives, tax credits, and other financing options connects you to the resources you need to grow your business. From government grants to private funding, we'll help you navigate the financial landscape and secure the support your business deserves.

Partnering with Industry Experts

To provide a full suite of financial products, we've partnered with experienced bookkeepers, fractional CFOs and tax professionals. Our partners offer exceptional services, ensuring your financial records are accurate, timely, and compliant, while also providing strategic financial advice to help your business thrive.

Who We've Served

Backed By Top Investors

...and many more angels and institutions!


Pledge 1%

Subcity is a mission-driven organization. At our founding, we set aside 1% of our equity for a charity that deeply aligns with our goal of helping small businesses succeed: The SBDC is the most comprehensive small business assistance network in the United States and its territories.

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